5 Ways to Stay Motivated as a Small Business Owner… Goals

It has happened to all of us—when we’re faced with obstacles, we lose our focus and drive.  As an entrepreneur, you’re faced with challenges of every magnitude on a day-to-day basis and it’s hard not to feel powerless and scared.  But being your own boss is a rewarding experience despite the challenges.  Over the next five weeks, we will give you five tips to keep you motivated and energized.

No. Two:  Set or renew your goals
If you’re feeling unmotivated, take some time to evaluate your current goals. If your goals are overwhelming you, break them down into smaller milestones to make them more approachable and manageable and keep reevaluating them as your business progresses. Motivation is easier when you’re working toward smaller, more realistic goals. While you are in the process of goal setting, remember to align your goals with your resources and bandwidth. Be realistic about what you can accomplish and work in blocks of time. Use a Marketing Calendar to plan out your yearly marketing based on your goals.


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